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From Survive to Thrive
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TYME, We Are Your Gratitude Marketing Specialists
Gratitude Marketing Bootcamp
Take your Business From Survive to Thrive in 6 weeks or less!
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6 Week LIVE Online CourseCreating super powered Gratitude Marketing Campaigns that grow your business is our expertise. We'd love to share it with you.
Through this 6 week Live Online Course Michael Bridgman, CEO of TYME, walks you through the design, creation and implementation of your own, unique, Gratitude Marketing Campaign. He'll unveil all his best stuff! In fact these are the strategies that helped him 50x his profits in two years. He wants to guide you in how to use it in making your business more and more successful! Sound like something you could use? Click Below to receive more info and starting dates on our next BOOTCAMP. |
Hi. I want to ask you a question.
Are you setting your business up for long term profitability?
My name is Michael, and I'm the CEO of Thank You Media, and I want to take a minute just to really profoundly ask you that question. Are you actually setting your business up for long term high end profitability?
A lot of businesses when they construct their profit margins, may build their businesses and their whole pricing matrix, that actually forget about long term profitability and the simple, simple, simple solution to making sure that happens. And you want to know what that simple solution really is? It's the thing that a lot of business owners hesitate to do because they often feel like, man this is going to drive clients away from me. I'm gonna now ... I'm gonna do this and people are gonna be worried, they're gonna want extra value when I do it. They're gonna go somewhere else, they're gonna go to my competition. Business owners often create this really big fear around this simple thing, and it's absolutely necessary. Because everything else around you goes up in price.
Therefore your services and your product must do the same.
The answer to have really excellent profitability in your business long term, is systemized price increases.
Always, always, always set a date, set a strategy in your business about how you're gonna systematically continue to increase and raise your pricing over the course of months, perhaps just a few years out. So that you're maintaining the value that you can offer to your client because you're maintaining the profit margins that make your business successful. One of the biggest challenges that a lot of business owners face is they don't systematically continue to raise their price.
I know that when I took over one of the businesses that I now own, the pricing had been where it was for nearly eight years. And it was about 25% below what it's market value was, at other businesses delivering that same service to really the same client. 25%. But man oh man, I would way rather serve clients in an appropriate way at the proper pricing range than under serve more clients at a price range that's no longer profitable. And that's the real test of the metal here. You have to ensure that you're rhythmically giving yourself and your business that profitability so you have to systematically improve your prices.
And that could be that every six months you go through a pricing adjustment. Right. In some of my businesses, I work with manufacturers, they price adjust every quarter. You're gonna see price increases, almost every single quarter from these businesses as their manufacture costs go up. They pass those costs along to us as the retailer, and then we pass those price increases along to our clients.
The same thing must exits for you. Now a lot of solopreneurs go, well it's just my time why do I need to take the prices up. Whoa, whoa, whoa, whoa, whoa. Your time is the best thing you have to offer people. Therefore it must also systemically go up in it's value based on the fact that everything goes up in price; it's just the nature of the beast, right. The nature of our economic structure. Prices go up.
So I encourage you take a look at a full next year of your business, and put down some price increases, to make sure you're sustaining a long term profitability which means business health really. Make sure you've got some systematic price increases inside your business, so that's you're always, always, always going, okay this time, we're gonna raise our prices 5%, at this point six months from now. Another 5% at this point in six months from now.
And you can let your clients know this is when we're price increasing and this is why. And they'll be way more accustom to it as you go. Alright. Hope you got great value out of this.
Thanks so much for watching, once again Michael here from Thank You Media.
PS. Remember, Thank You Works!
Are you setting your business up for long term profitability?
My name is Michael, and I'm the CEO of Thank You Media, and I want to take a minute just to really profoundly ask you that question. Are you actually setting your business up for long term high end profitability?
A lot of businesses when they construct their profit margins, may build their businesses and their whole pricing matrix, that actually forget about long term profitability and the simple, simple, simple solution to making sure that happens. And you want to know what that simple solution really is? It's the thing that a lot of business owners hesitate to do because they often feel like, man this is going to drive clients away from me. I'm gonna now ... I'm gonna do this and people are gonna be worried, they're gonna want extra value when I do it. They're gonna go somewhere else, they're gonna go to my competition. Business owners often create this really big fear around this simple thing, and it's absolutely necessary. Because everything else around you goes up in price.
Therefore your services and your product must do the same.
The answer to have really excellent profitability in your business long term, is systemized price increases.
Always, always, always set a date, set a strategy in your business about how you're gonna systematically continue to increase and raise your pricing over the course of months, perhaps just a few years out. So that you're maintaining the value that you can offer to your client because you're maintaining the profit margins that make your business successful. One of the biggest challenges that a lot of business owners face is they don't systematically continue to raise their price.
I know that when I took over one of the businesses that I now own, the pricing had been where it was for nearly eight years. And it was about 25% below what it's market value was, at other businesses delivering that same service to really the same client. 25%. But man oh man, I would way rather serve clients in an appropriate way at the proper pricing range than under serve more clients at a price range that's no longer profitable. And that's the real test of the metal here. You have to ensure that you're rhythmically giving yourself and your business that profitability so you have to systematically improve your prices.
And that could be that every six months you go through a pricing adjustment. Right. In some of my businesses, I work with manufacturers, they price adjust every quarter. You're gonna see price increases, almost every single quarter from these businesses as their manufacture costs go up. They pass those costs along to us as the retailer, and then we pass those price increases along to our clients.
The same thing must exits for you. Now a lot of solopreneurs go, well it's just my time why do I need to take the prices up. Whoa, whoa, whoa, whoa, whoa. Your time is the best thing you have to offer people. Therefore it must also systemically go up in it's value based on the fact that everything goes up in price; it's just the nature of the beast, right. The nature of our economic structure. Prices go up.
So I encourage you take a look at a full next year of your business, and put down some price increases, to make sure you're sustaining a long term profitability which means business health really. Make sure you've got some systematic price increases inside your business, so that's you're always, always, always going, okay this time, we're gonna raise our prices 5%, at this point six months from now. Another 5% at this point in six months from now.
And you can let your clients know this is when we're price increasing and this is why. And they'll be way more accustom to it as you go. Alright. Hope you got great value out of this.
Thanks so much for watching, once again Michael here from Thank You Media.
PS. Remember, Thank You Works!
I just wanted to quickly put this together because I had some business owners recently ask me a question.
They said, "Why is it, Michael, that you think most businesses struggle and ultimately a lot of them fail in their first five years?"
Well, I'm going to give you that answer.
When business owners get into business, a lot of them are fantastic at what they do. They're even, a lot of the time, really good at understanding why they love to do it.
They love delivering this transformational experience to their clients. They love helping them with the service they provide. They love the wow that their clients get out of the products that they sell them, the products that they manufacture for them and everything else. They absolutely love all the nuts and bolts of their business and they really, really, really thrive when they're working inside that operations element of the business.
If that sounds like you, then perhaps this message is exactly for you, because a lot of the time those business owners are wonderful at what they do, but they forget that what they do is really only half of their business.
I mean that, you guys. As an entrepreneur speaking to other entrepreneurs, half of what you do in your business is what you do, but the other half of your business is how you're going to get attention.
In other words, I believe strongly with all of my business experience, that 49% of your entire business is your marketing, and that is why most business owners fail. They never think about it. They never actually think about how are they going to bring in clients?
Where are my clients going to come from? How am I going to grow my business? Are they just going to tumble out of the sky?
You know what I mean? Are they just going to sort of show up by people just walking along the street and going, "Hmm, this is a really cool business. I'd love to walk in here"?
No, in the end, the businesses that truly succeed, the businesses that grow enough so that the business owners themselves, the entrepreneurs that created that business, are able to actually let the business work and thrive and not have to be in it all the time.
Those entrepreneurs, those businesses, they spent a good 49% of their resources; time, money, and creativity in marketing. They figure out, what the key message, the core message is that they want to deliver to a group of clients and they hammer that message. They bang that drum over and over and over and over and over again.
Eventually, a group, a tribe, of voracious, loving, absolutely dedicated to them clients start pouring through the door. That's when they succeed. That's when the business owner truly owns a business instead of just being self employed.
You know what I'm saying?
That's the big difference between what happens to 95% of the businesses and the first five years and the other 5% of the businesses. The 5% that succeed, they understand how to craft an interesting and enticing marketing message. They understand how to get that message out into their marketplace to drive business to them, to entice clients, to really interest clients and to be charming to them and be magnetic to them. And, they understand that a portion of their budget must be dedicated to ensuring that next sale, to ensuring that those clients not only come the first time, but they come back the second time, the third time, the fourth time, and then become raving, raving members of their tribe of fans and clients. That's the biggest difference.
Most business owners are technicians that go into business, and although they may be fantastic at what they do, they have no structured, organized, and real legit plan or strategy to grow their business. That is why they wind up failing.
Thanks for taking the time to read through todays post.
We wish you huge success and remember “Thank You Works”
They said, "Why is it, Michael, that you think most businesses struggle and ultimately a lot of them fail in their first five years?"
Well, I'm going to give you that answer.
When business owners get into business, a lot of them are fantastic at what they do. They're even, a lot of the time, really good at understanding why they love to do it.
They love delivering this transformational experience to their clients. They love helping them with the service they provide. They love the wow that their clients get out of the products that they sell them, the products that they manufacture for them and everything else. They absolutely love all the nuts and bolts of their business and they really, really, really thrive when they're working inside that operations element of the business.
If that sounds like you, then perhaps this message is exactly for you, because a lot of the time those business owners are wonderful at what they do, but they forget that what they do is really only half of their business.
I mean that, you guys. As an entrepreneur speaking to other entrepreneurs, half of what you do in your business is what you do, but the other half of your business is how you're going to get attention.
In other words, I believe strongly with all of my business experience, that 49% of your entire business is your marketing, and that is why most business owners fail. They never think about it. They never actually think about how are they going to bring in clients?
Where are my clients going to come from? How am I going to grow my business? Are they just going to tumble out of the sky?
You know what I mean? Are they just going to sort of show up by people just walking along the street and going, "Hmm, this is a really cool business. I'd love to walk in here"?
No, in the end, the businesses that truly succeed, the businesses that grow enough so that the business owners themselves, the entrepreneurs that created that business, are able to actually let the business work and thrive and not have to be in it all the time.
Those entrepreneurs, those businesses, they spent a good 49% of their resources; time, money, and creativity in marketing. They figure out, what the key message, the core message is that they want to deliver to a group of clients and they hammer that message. They bang that drum over and over and over and over and over again.
Eventually, a group, a tribe, of voracious, loving, absolutely dedicated to them clients start pouring through the door. That's when they succeed. That's when the business owner truly owns a business instead of just being self employed.
You know what I'm saying?
That's the big difference between what happens to 95% of the businesses and the first five years and the other 5% of the businesses. The 5% that succeed, they understand how to craft an interesting and enticing marketing message. They understand how to get that message out into their marketplace to drive business to them, to entice clients, to really interest clients and to be charming to them and be magnetic to them. And, they understand that a portion of their budget must be dedicated to ensuring that next sale, to ensuring that those clients not only come the first time, but they come back the second time, the third time, the fourth time, and then become raving, raving members of their tribe of fans and clients. That's the biggest difference.
Most business owners are technicians that go into business, and although they may be fantastic at what they do, they have no structured, organized, and real legit plan or strategy to grow their business. That is why they wind up failing.
Thanks for taking the time to read through todays post.
We wish you huge success and remember “Thank You Works”
How it all comes together
Our portfolio of products and services offers marketing and coaching for dedicated, client focused entrepreneurs who are looking to take their business to the next level. If you've always wanted to grow your business but aren't sure you have the skills, know how or even the budget to get it done then our courses and services are ideal for you.
The "do it yourself" pace of our video courses, along with the in depth worksheets, the rhythmic nature of the online coaching and unique strategies revealed in Thank You Media's portfolio will help you push the growth and profitability of your business to whole new heights.
The courses are easy to follow, step by step programs that can help you and your business whether you're in start up mode or have an established venture. We also give you the opportunity to connect in our online community with other entrepreneurs who share your same passion for helping others and growing their businesses.
We believe that too many business owners feel alone in their pursuit of success. That they don't have access to all the answers and guidance they need to grow and accomplish their dreams. Less than 5% of all businesses survive passed the first 5 years of operation and it's because many entrepreneurs can't get access to the right advice at the right time.
When it comes to needing the right marketing advice at the right time at an incredible price, then in Thank You Media, you've found a partner you can count on.
The "do it yourself" pace of our video courses, along with the in depth worksheets, the rhythmic nature of the online coaching and unique strategies revealed in Thank You Media's portfolio will help you push the growth and profitability of your business to whole new heights.
The courses are easy to follow, step by step programs that can help you and your business whether you're in start up mode or have an established venture. We also give you the opportunity to connect in our online community with other entrepreneurs who share your same passion for helping others and growing their businesses.
We believe that too many business owners feel alone in their pursuit of success. That they don't have access to all the answers and guidance they need to grow and accomplish their dreams. Less than 5% of all businesses survive passed the first 5 years of operation and it's because many entrepreneurs can't get access to the right advice at the right time.
When it comes to needing the right marketing advice at the right time at an incredible price, then in Thank You Media, you've found a partner you can count on.
Thank You Media
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FIND MORE CUSTOMERS
CREATE MORE SALES
GENERATE MORE PROFITS
Marketing can be a mystery.
Many business owners spend thousands on Ads but have little to show for it.
How amazing would it feel to know that every dollar you spend on marketing is directly connected to an actual sale in your business. For many businesses this would change everything!
CREATE MORE SALES
GENERATE MORE PROFITS
Marketing can be a mystery.
Many business owners spend thousands on Ads but have little to show for it.
How amazing would it feel to know that every dollar you spend on marketing is directly connected to an actual sale in your business. For many businesses this would change everything!
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We'd like to show you how to
"Reverse the Advertising Equation"
through the power of Thanks!
Through this powerful BLUEPRINT find out how we added hundreds of thousands of dollars in sales through marketing, but only incurred a cost when the client actually bought.
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